Just a little more than ten years ago you had to give in your resume and application in person for a job you found either through the newspaper or word of mouth. Now, with social media, companies are using social media recruitment by posting jobs online with possible suitors applying through the internet.
Around 9 out of 10 brands use social media as a way to attract applicants whereas 25% of job seekers use social media to look for opportunities.
Social media recruitment is what this process is called and we’re going to give you the top five tips for your business to succeed!
1. Social listening
Social listening is essential to social media recruitment. All it means is to monitor your company’s mentions throughout all platforms. Once you can monitor, show that your company is responsive to those mentions by joining in conversations and responding to both appraise and criticism.
By using platforms like Facebook and Hootsuite, you can analyze your data and see any outstanding KPIs (key performance indicators) or hashtags that your company can use to attract users.
2. Show your company's culture
Culture is important to a company. Culture, for those who do not know, is a company’s ideas, goals, and attitudes. It applies to the organization and falls upon its employees to accept and apply it.
Your culture is supposed to bring your organization together and display your business identity. 49% of employees have said the company’s culture affects their experiences rather than technology or hard space.
How does this apply to social media recruitment? By showing your infectious, winning culture.
Use your platforms to show your happy employees and the goals your company has achieved through its culture.
This shows potential applicants and others how well your employees work together and it causes a mental note to applicants about your company’s great culture.
3. Use your employees' connections
If you build a great company culture, your employees will be more likely to be positively responsive to the activities involving the company. In doing so, your employees might create posts about how well the company is treating them or how well they are working with coworkers.
When an employee posts about their positive experience, their connections are notified about your company’s actions.
This can help in the future when you post jobs on social media. Your employee’s connections that have seen these positive posts will have a positive outlook on your company, and trust will already have been built between your company and a potential employee.
This increased trust will lead to more applications by qualified candidates.
4. Optimize your social media pages and career pages
Make sure all your social media profiles point to the right place. Ideally your company website!
Your number one goal should be to get potential candidates onto your website and have them apply to a specific position. That way you can easily locate them for future positions if they aren’t a perfect match for the job they are currently on.
If you post jobs, make sure they include pictures as your feature image. When you share your position on social media, it will display the featured image, and the potential candidate will only have to click on the picture to get to your job posting.
5. Work with external recruiters
For some companies, there can be a substantial amount of applicants and it can be difficult to sift through all of their applications. So, what you can do is hire third party recruiters to help with your social media recruitment.
What they can do is look for potential candidates that match the job description rather than having a mass number of applicants. These recruiters can have initial interviews to get an understanding of the applicants and then decide if they can move on to the next steps.
Social Media Recruitment conclussion
So, these are our top 5 tips to social media recruitment. Our best advice is to be active on social media. Not only is it easy but shows your willingness to respond. Good luck and find some hidden gems in the job industry!
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