Grassroots Digital Marketing Studio

In the 14th Episode of the GDMS Podcast, we have an in-depth interview with Bill Graefe Esquire, Partner at Fisher Zucker where we discuss everything franchise law.
Franchise Law with Bill Graefe
Digitization of Theater with Alyssa Cole Podcast Cover

Franchise Law with Bill Graefe

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In the 14th Episode of the GDMS Podcast, we have an in-depth interview with Bill Graefe Esquire, Partner at Fisher Zucker where we discuss everything franchise law.  We also discuss the following:

  • The Gamestop takeover of Wall Street
  • The power of crowdsourcing
  • Marketing Minute with Matt on picking the right Keywords

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In our in-depth interview with Bill Graefe Esquire we discuss Franchise Law along with:

  • What Bill’s dream was before becoming a Franchise Lawyer
  • How Bill eventually landed on Franchise Law
  • Tips for the audience on copywriting when they are putting together blog posts for their sites
  • We discuss some of the clients that he does Franchise Law for
  • A discussion on the current economic climate that Franchises are trying to navigate
  • Some of the unique things that his clients are doing to survive during the Pandemic
  • Some excellent business tips for listeners that are trying to start their own franchises or businesses
  • What Bill’s favorite scary A list and B list scary movie
  • What his transition from being a Pittsburg fan to a Philadelphia fan was like

glorious marketing of the week

Strength in Unity

The normal Joe Schmoes of America banded together two weeks ago to take on Wall Street Hedge Funds and it was all done through the power of digital innovation and marketing.

You might be asking yourself how this is marketing at all.  Let us explain.


The power of crowdsourcing

Crowdsourcing is defined as the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.

In laymen’s terms, crowdsourcing is having so many eyes on a dataset that it is almost impossible to make a mistake.  Every mistake one person makes gets noticed by another person who fixes it and so on and so forth.

Crowdsourcing is also a great way to brainstorm, as ideas are looked at and studied from multiple angles at one time, helping to create a solution that is often better than any one single idea.

Crowdsourcing is being used by companies all over the world to fix issues and come up with new and innovative ideas every day.

How reddit capitalized

As GameStop and AMC’s stocks continued to fall, due to economic factors from the pandemic, Redditors began to take notice. 

Jaime Rogozinski, a prominent figure on WallStreetBets, took notice of this and realized that Hedge Funds were going to short the stock.

Shorting, or short-selling, is when an investor borrows shares and immediately sells them, hoping he or she can scoop them up later at a lower price, return them to the lender and pocket the difference.

With the stock of GameStop and AMC being so low it was easy for massive amounts of normal everyday people to buy in on these specific stocks.  

Through the use of Reddit, thousands of people used to the power of crowdsourcing to band together raise the price of both GameStop and AMC stock.

At certain points, Hedge Funds that short stocks have to buy more of the stock when the short doesn’t happen.  This helped the early investors make even more money.

Bill Graefe Esqire

Bill Graefe

Bill Graefe Esquire, CFE – Partner Fisher Zucker LLC

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