Leadership and Coaching with Cornell Brown
watch the Video feed here
Audio Podcast feed here
Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts
In the 18th Episode of the GDMS Podcast, we discuss Leadership and Coaching with Virginia Tech Hokie Hall of Famer Cornell Brown. We also discuss the following:
- The HBO Max documentary Fake Famous
- The future of Social Influencing
- A Marketing Minute with Matt on how to use Geotagging
Get your free SEO and Website Audit by clicking here.
In our in-depth interview with Virginia Tech Football Hall of Famer Cornell Brown we discuss:
- Who Cornell’s mentors were growing up
- What he finds the best part of competing
- His recruitment to Virginia Tech
- What it was like being a part of the team that beat Texas in the Sugar Bowl in 1995
- Having a chip on his shoulder after getting drafted in the 6th round by the Ravens
- What was it like to be a part of the best defense the NFL has ever had
- The difference between coaching under Nick Saban and coaching under Coach Beamer
- What’s the most important leadership lesson that he has learned
- What has motivated Cornell the most during his coaching career
- How he implements a gameplan from the Defensive Coordinator at a player level
- How Huddle disrupted the way coaches find talent
- How social media changed the way you recruit players
- What it’s like having to compete for players throughout their entire playing careers and continue to get them to buy into what you are coaching with the advent of the Transfer Portal
- Cornell’s favorite scary movie
- One of the best Lester Karlin stories we have heard to date
glorious marketing of the week
"Fake Famous" Brings Light to the Fake side of social INfluencing
The new documentary HBO Max Documentary, “Fake Famous”, takes three normal people, and with a mixture of movie magic and the right, technology turns all three of them into Social Influencers.
The documentary brings light to some ethical dilemmas going on in the social influencing realm right now such as:
- Where should the line between staged content and advertisements drawn?
- Should tech companies like Facebook and Twitter regulate the industry more closely?
- How can data be better regulated to prevent fake influencers from popping up?
bots Help launch influencers careers
After three lucky people were selected to take part in the “Fake Famous” documentary, the producers took their social media profiles and hired a Bot company to help raise their followers on Instagram.
There was a noticeable steady climb in followers for each of the three influencers participating in this experiment.
As their followers grew, and bots started commenting on their posts, the participants’ friends started to take notice of the suspicious exponential growth of their accounts, and sometimes strange comments left by the bots.
Some of the participants felt weird about what they were doing as more and more of their friends approached them about what they were doing.
Some professional photography goes a long way
After each of the participants grew their audience, the producers took professional photo shoots of each of them doing something that they enjoyed.
One contestant was shot working out in his garage. The professional photographer made it look like he was working out in a gym by snapping the right pictures.
One participant was shot in her backyard. The photoshoot was set up to make it look like she was on an exotic trip to another country. They tagger her in an exotic location. The mixture of the professional pictures and the geotagging made her audience think she was actually there.
There is even a place in Los Angeles where you can take pictures in a jet to make it seem like you are traveling. These pictures are used by social influencers to fake trips around the world and eventually land endorsements for the potential influencers.
Companies see inflated numbers on the Instagram photos, they see the acticity those influencers are doing, and if their brand or product aligns, they will send the influencer their product to use in photoshoots.
Should big tech stop the fraud?
Every step of the way people and businesses are making money. The bot companies make money, Facebook/Instagram makes money, the influencer eventually makes money, and the companies providing products to them also make money.
There is no incentive for big tech to stop the fraud. They are willing participants, but millions or people are duped by these fake advertisements.
Two out of the three participants ended up pulling themselves from the documentary. They didn’t feel right about what they were doing.
As more and more fraud happens one has to ask where does Government come in to prevent it from happening?
Cornell Brown
Virginia Tech Hall of Famer – Cornell Brown
Leadership and Coaching with Cornell Brown
watch the Video feed here
Audio Podcast feed here
Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts
In the 18th Episode of the GDMS Podcast, we discuss Leadership and Coaching with Virginia Tech Hokie Hall of Famer Cornell Brown. We also discuss the following:
- The HBO Max documentary Fake Famous
- The future of Social Influencing
- A Marketing Minute with Matt on how to use Geotagging
Get your free SEO and Website Audit by clicking here.
In our in-depth interview with Virginia Tech Football Hall of Famer Cornell Brown we discuss:
- Who Cornell’s mentors were growing up
- What he finds the best part of competing
- His recruitment to Virginia Tech
- What it was like being a part of the team that beat Texas in the Sugar Bowl in 1995
- Having a chip on his shoulder after getting drafted in the 6th round by the Ravens
- What was it like to be a part of the best defense the NFL has ever had
- The difference between coaching under Nick Saban and coaching under Coach Beamer
- What’s the most important leadership lesson that he has learned
- What has motivated Cornell the most during his coaching career
- How he implements a gameplan from the Defensive Coordinator at a player level
- How Huddle disrupted the way coaches find talent
- How social media changed the way you recruit players
- What it’s like having to compete for players throughout their entire playing careers and continue to get them to buy into what you are coaching with the advent of the Transfer Portal
- Cornell’s favorite scary movie
- One of the best Lester Karlin stories we have heard to date
glorious marketing of the week
"Fake Famous" Brings Light to the Fake side of social INfluencing
The new documentary HBO Max Documentary, “Fake Famous”, takes three normal people, and with a mixture of movie magic and the right, technology turns all three of them into Social Influencers.
The documentary brings light to some ethical dilemmas going on in the social influencing realm right now such as:
- Where should the line between staged content and advertisements drawn?
- Should tech companies like Facebook and Twitter regulate the industry more closely?
- How can data be better regulated to prevent fake influencers from popping upg?
bots Help launch influencers careers
After three lucky people were selected to take part in the “Fake Famous” documentary, the producers took their social media profiles and hired a Bot company to help raise their followers on Instagram.
There was a noticeable steady climb in followers for each of the three influencers participating in this experiment.
As their followers grew, and bots started commenting on their posts, the participants’ friends started to take notice of the suspicious exponential growth of their accounts, and sometimes strange comments left by the bots.
Some of the participants felt weird about what they were doing as more and more of their friends approached them about what they were doing.
Some professional photography goes a long way
After each of the participants grew their audience, the producers took professional photo shoots of each of them doing something that they enjoyed.
One contestant was shot working out in his garage. The professional photographer made it look like he was working out in a gym by snapping the right pictures.
One participant was shot in her backyard. The photoshoot was set up to make it look like she was on an exotic trip to another country. They tagger her in an exotic location. The mixture of the professional pictures and the geotagging made her audience think she was actually there.
There is even a place in Los Angeles where you can take pictures in a jet to make it seem like you are traveling. These pictures are used by social influencers to fake trips around the world and eventually land endorsements for the potential influencers.
Companies see inflated numbers on the Instagram photos, they see the acticity those influencers are doing, and if their brand or product aligns, they will send the influencer their product to use in photoshoots.
Should big tech stop the fraud?
Every step of the way people and businesses are making money. The bot companies make money, Facebook/Instagram makes money, the influencer eventually makes money, and the companies providing products to them also make money.
There is no incentive for big tech to stop the fraud. They are willing participants, but millions or people are duped by these fake advertisements.
Two out of the three participants ended up pulling themselves from the documentary. They didn’t feel right about what they were doing.
As more and more fraud happens one has to ask where does Government come in to prevent it from happening?
Cornell Brown
Virginia Tech Hall of Famer – Cornell Brown
