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In the 20th Episode of the GDMS Podcast, we discuss Mastering Motivation with Steve Canter of The CanterZone.
Mastering Motivation with Steve Canter

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Audio Podcast feed here

Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts

In the 20th Episode of the GDMS Podcast, we discuss Mastering Motivation with former Hokie Steve Canter of The CanterZone. We also discuss the following:

  • Porsche using Bill and Ted in their most recent online promotion
  • Retro 80’s and 90’s Marketing
  • Marketing Minute with Matt on Mirco Moments

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In our in-depth interview with former Hokie Steve Canter, Director Of Operations at VentureTech Group and Founder of The CanterZone we discuss:

  • The motivation behind him walking away from a Division II scholarship at Concord to become a Walk-on at Virginia Tech
  • What it was like to be recruited from a Division II school to play at Virginia Tech
  • What it was like to get one of the best compliments a coach can give you because of his self-motivation
  • What do you think in your life made your biggest impact in adapting this motivation mentality?
  • How he manages to maintain motivation
  • What it was like winning the 2003 Paul Frederick Cobb award recipient for team spirit and enthusiasm
  • How he shifted from being a player to being part of the coaching staff
  • His experience learning from Coach Gentry
  • What his motivation was for switching careers from coaching and what that transition was like
  • Where he came up with the idea for his business, the CanterZone?
  • Steve’s key ingredients that go into creating a winning culture in an organization
  • His biggest keys to removing obstacles and getting people to change
  • The keys to finding the right metrics and turning them into Key Performance Indicators
  • Is every incentive-based strategy involve monetary value, or are there other incentive-based ways to motivate employees as well
  • What his personal motivation was to start running Ultramarathons
  • What his favorite scary movie both A list (best quality film) and D list (Terrible film, but you find yourself watching it anyway) are
  • His favorite Lester Karlin moment

glorious marketing of the week

Porsche Uses "Bill & Ted" in new advertisement

Porsche recently released an promotional video for the release of their electric car that included Bill & Ted actors Keanu Reeves & Alex Winters.  It was a curious time to release this advertisement as the latest and final “Bill & Ted” movie was released over the summer of 2020.

80's and 90's Throwback Advertisements are on the rise

One possible motivation for Porsche to use Bill & Ted is that Millennials and GenX represent that largest part of the US Population. 

Since there are more people in these two demographics and both generations grew up in the 80s/90s, advertisers are starting to market to them through retro throw back themed advertisements and products.

Bill & Ted movies were prominent in the late 80s and early 90s, along with an early 90s cartoon.  

There was more than likely strong data from over the summer that showed that Bill & Ted a are a draw to these demographics leading Porsche to use them in this commercial.

The timing and Audience seems off

Bill & Ted are 80’s/90’s legends.  They are known for being dead beat rock and rollers that don’t seem to know where they are going in life.  

With Porsche being a symbol of wealth and prosperity, the match of the characters seems to be a bit off.  Dead beats and porches do not seem to go together.  It is more than likely the reason that they do not portray Bill & Ted in the advertisement.

The motivation of dropping this commercial in March, well after the Bill & Ted mania over the summer is also confusing.  The buzz from their 3rd film is surely dead by now, nearly 6 months after it’s release and with no sequel in sight.

Steven Canter

Steve Canter - Mastering Motivation
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Mastering Motivation with Steve Canter

watch the Video feed here

Audio Podcast feed here

Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts

In the 18th Episode of the GDMS Podcast, we discuss Leadership and Coaching with Virginia Tech Hokie Hall of Famer Cornell Brown. We also discuss the following:

  • The HBO Max documentary Fake Famous
  • The future of Social Influencing
  • A Marketing Minute with Matt on how to use Geotagging

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In our in-depth interview with Virginia Tech Football Hall of Famer Cornell Brown we discuss:

  • Who Cornell’s mentors were growing up
  • What he finds the best part of competing
  • His recruitment to Virginia Tech
  • What it was like being a part of the team that beat Texas in the Sugar Bowl in 1995
  • Having a chip on his shoulder after getting drafted in the 6th round by the Ravens
  • What was it like to be a part of the best defense the NFL has ever had
  • The difference between coaching under Nick Saban and coaching under Coach Beamer
  • What’s the most important leadership lesson that he has learned
  • What has motivated Cornell the most during his coaching career
  • How he implements a gameplan from the Defensive Coordinator at a player level
  • How Huddle disrupted the way coaches find talent
  • How social media changed the way you recruit players
  • What it’s like having to compete for players throughout their entire playing careers and continue to get them to buy into what you are coaching with the advent of the Transfer Portal
  • Cornell’s favorite scary movie
  • One of the best Lester Karlin stories we have heard to date

glorious marketing of the week

"Fake Famous" Brings Light to the Fake side of social INfluencing

The new documentary HBO Max Documentary, “Fake Famous”, takes three normal people, and with a mixture of movie magic and the right, technology turns all three of them into Social Influencers.  

The documentary brings light to some ethical dilemmas going on in the social influencing realm right now such as:

  • Where should the line between staged content and advertisements drawn?
  • Should tech companies like Facebook and Twitter regulate the industry more closely?
  • How can data be better regulated to prevent fake influencers from popping upg?

bots Help launch influencers careers

After three lucky people were selected to take part in the “Fake Famous” documentary, the producers took their social media profiles and hired a Bot company to help raise their followers on Instagram.

There was a noticeable steady climb in followers for each of the three influencers participating in this experiment.  

As their followers grew, and bots started commenting on their posts, the participants’ friends started to take notice of the suspicious exponential growth of their accounts, and sometimes strange comments left by the bots.

Some of the participants felt weird about what they were doing as more and more of their friends approached them about what they were doing. 

Some professional photography goes a long way

After each of the participants grew their audience, the producers took professional photo shoots of each of them doing something that they enjoyed.

One contestant was shot working out in his garage.  The professional photographer made it look like he was working out in a gym by snapping the right pictures.

One participant was shot in her backyard.  The photoshoot was set up to make it look like she was on an exotic trip to another country.  They tagger her in an exotic location.  The mixture of the professional pictures and the geotagging made her audience think she was actually there.

There is even a place in Los Angeles where you can take pictures in a jet to make it seem like you are traveling.  These pictures are used by social influencers to fake trips around the world and eventually land endorsements for the potential influencers.

Companies see inflated numbers on the Instagram photos, they see the acticity those influencers are doing, and if their brand or product aligns, they will send the influencer their product to use in photoshoots.

Should big tech stop the fraud?

Every step of the way people and businesses are making money.  The bot companies make money, Facebook/Instagram makes money, the influencer eventually makes money, and the companies providing products to them also make money.  

There is no incentive for big tech to stop the fraud.  They are willing participants, but millions or people are duped by these fake advertisements.  

Two out of the three participants ended up pulling themselves from the documentary.  They didn’t feel right about what they were doing.  

As more and more fraud happens one has to ask where does Government come in to prevent it from happening?  


Cornell Brown

Cornell Brown Head Shot

Virginia Tech Hall of Famer – Cornell Brown

ornell Brown Playing at Virginia Tech
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