Grassroots Digital Marketing Studio started with two classmates at Temple University in Philadelphia. We were both students in Temple’s Masters of Innovation in Digital Marketing program. The two of us, Cliff and Matt, worked on several projects over the course of a year and a half. We found that we worked well together because we both had a passion for marketing and learning, but also because our skillsets complemented each other well.
After finishing our degrees, we decided that we would continue the journey and started Grassroots Digital Marketing Studio. We wanted to provide a service that we felt was lacking with traditional marketing agencies. An integrated marketing plan, one-on-one customer support, and leveraging data for success.
Meet the Team
Web Developer & Digital guru
“My journey began in Education and I transitioned into Marketing about 10 years ago and I could not enjoy it more. I love the way in which technology has changed the interactions brands and organizations can have with their audiences. I have worked in the hospitality and retail marketplaces with an emphasis on engagement with owned, paid, and earned digital assets. Along the way I received by MBA in Marketing from Drexel University. My main areas of expertise are SEO, Website Optimization, and PPC campaigns. I have a keen interest in content marketing and experiential marketing trends. Digital marketing is such an incredible space to work in”
Digital Strategist & Social guru
I received my undergrad in Marketing Management from Virginia Tech in 2007. Immediately after graduating, I worked as an Intern in the Marketing Department for the New York Football Giants marketing department, where I gained valuable experience in event marketing, as I participated in game day operations marketing and events revolving around the 2007 Super Bowl. When the market crashed I fell into recruiting, and have been doing so for the past 10 years. In 2018 I enrolled in the Digital Innovation in Marketing Program at Temple University. I graduated in the top 7% of all Masters Graduates with a 4.0 and was inducted into the Beta Gamma Sigma Honor Society.
What we Stand for
We believe that the most effective marketing is tailored to your unique needs. You know your organization best and we want to learn from you. Because of this, unlike other marketing agencies, we do not believe in a one-size-fits-all approach. We want to understand your organization, your people and your goals. Once we know your organization, we craft a marketing plan that is fit just for you.
We look forward to growing with you.
Because we are a small group, we are with you through the process from start to finish. We are here when you need us and will always be your point of contact. Unlike a typical marketing agency, we give you personalized services and an integrated approach. We feel that integrated approach to digital marketing works best for you.
Most agencies have one person that specializes in only one thing. This leads to a marketing plan that doesn’t always work in concert. At Grassroots Digital Marketing Studio, we are three people with a tremendous amount of marketing experience and knowledge. Working as a small, highly motivated team, means that we can move quickly and integrate your marketing efforts to be successful.
Digital Marketing is our love language
Digital marketing is about building a relationship with your customers. There are touchpoints, theres communication, giving in the form of discounts/incentives, and there are words of affirmation both in reviews and social media posts.
Grassroots Digital Marketing Studio is about maintaining and building those relationships with your customers.