Grassroots Digital Marketing Studio

Industries We Serve

We perform marketing for many types of businesses

Here are some of the industry specific services we provide and the industries we serve.

Google Ads Specialist graphic

Industry specific marketing

As your Google Ad Specialist, we’ll create a custom campaign just for you.

What is a google ad campaign?

We can assist any business with their marketing, strategy, planning and execution.  There are some specific industries we have worked with to provide some detail of the marketing services we  can offer you

Industries we serve

Restaurant marketing

retail marketing

franchise marketing

Pharmaceutical marketing

energy marketing

hospital marketing

insurance marketing

e-commerce marketing

Healthcare marketing

construction marketing

winery marketing

Entertainment marketing

law firm marketing

hotel marketing

real estate marketing

recruitment marketing

Education marketing

Campaign success with the right keywords

What are google Search ads?

The classic Google Ad, Search Ads are text ads based that appear based on the search query that a potential customer puts in the search bar.  If you were selling umbrellas, you would want people to see your ad when they are searching for umbrellas on Google.  The actual text of the ad could include the word umbrella, but all of your keywords don’t have to appear in the ad.

Search ads are great for discovery!  You have people searching for your business or product based on the keywords you use, so you know they’re interested.  And if you pick the right keywords, have the right ads and have a positive customer journey, you’ll drive sales and leads.

Search Ads are highly targeted because of keywords!

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Free Google Ads Performance Checker

We  will conduct an analysis of your current Google Ads campaign.  Enter your information and we’ll get right back to you.

Google Ads logo

Drive Traffic to your website with targeted Google ads

Connecting you with the right audience 

what google display ads?

Display ads are visual placements that appear on websites and apps as people browse.  Display ads are great for awareness.  Ads can be similarly targeted to the audience that will be most responsive to your product or services.

Display Ads are great to visually introduce your business, product, or service to a new audience.  The creative options can be completely your own creation or we can use your photographs to create Smart Google Ads that will automate placement based on a variety of different factors.  

Google Ads Retargeting

Display Ads are also great to use to retarget people who have visited your website.  That’s right by using Google Ads and Google Analytics you can track and target people who visited your website. 

Google Ads Campaign Managment

Like many aspects of marketing, for example SEO, Google Ads require constant attention and fine-tuning.  Here are the steps we take with each of our clients.

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Our Approach to Google Ads Management

Google Ads can be easy to set and forget.  Google does a tremendous job of automating, but you need to make sure your ads are optimized and that that traffic is resulting in a conversion.  A conversion could be a sale, a lead, a website visit.  A conversion is really any desired action you want a user to take.

As your Google Ad specialist, we do the heavy work of researching the best keywords for your business, design any creative, craft the ads, create a user journey, and track ROI.

  • Quality over quantity traffic
  • Higher click-trough rates (CTR)
  • Superior Search Rankings
  • Higher Google Quality Socring for Ads

What do Google Ads cost?

Google Ads are commonly priced as PPC, or pay-per-click.

The big question is, “What will it cost?”  On average, Google Search Ads can cost $1 to $2 per click.  While Display Ads tend to run around $1 per click.   

Specifically for your business, there are a lot of factors that will effect your ad spend. 

  • What is the competition in your Industry?
  • Is your competition bidding on the same keywords as you?
  • Is your competition targeting the same people?
  • What is your competition’s cost limit per click?

Google Ads tend to get a good ROI, 8:1, which means the average business earns $8 for every $1 they spend.  (Google Economic Impact Report, 2018)

Google Ads ipad

Tell us what your Google Ad Needs are

Are you looking to sell ad space onyour website?

Check out our Google Ad Manager Services

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