Grassroots Digital Marketing Studio

Pay-Per-Click
(PPC)

What is Pay-Per-Click Marketing?

Pay-per-click, or PPC, is a form of digital marketing in which the advertiser pays a fee each time one of their ads is clicked.  Essentially, PPC is paying for people visit your website.  

There are several forms of PPC, the most common being search PPC.  Search engine marketing is when you bid on keywords, or keyword strings, that you want your ad to come up for.  

If, for example, you wanted  your bed & breakfast in Finger Lakes to show up to in search results, you might bid on “B&B in the Finger Lakes” or “Romantic vacation in the Finger Lakes”

PPC is a way to get to the top of search results, that to reach organically might take time and investment in your website infrastructure.

Search engines, like Google and Bing, have increased the number of ad placements and prioritize them above organic results.

A solid PPC and SEO strategy can ensure that the customers that are looking for your goods or services can find you.

What does Pay-per-click look like?

Here is an example of a Google search for "women's winter coats"
The top results are paid for ad placements for those keywords. For this type of item Google also has product placement ads with images (more on this later)

  • List Title
  • When you use a search engine (Google) to look for something.
  • When you ask Alexa to find something.
  • A text or visual based ad

How we will set up a PPC campaign for you

Cloud availability

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Platform integration

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Bluetooth access

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Flag notices

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Edit notifications

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Silent mode

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Become a curator of your own thoughts

This app does everything you could possibly want it to do and not only that, it is beautifully designed and extremely intuitive to use. Use it when on the go.

CONTACT US

If you'd like to discuss a PPC Strategy with us Please fill out the form and we will get back to you

PPC Phone 1

google ads

Google, it's Search Partner sites and Display Network sites,

Microsoft platform

On Microsoft and Yahoo networks as well as Bing.

Connect with customers

Remind your customers of events, sales, or anything you'd like.

Brand Awareness

Create awareness to drive sales and generate leads

PPC phone 2

Schedule your consultation

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