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SEEDLING Stage
1
Brand Development

Your brand defines who you are and why you are in the business you’re in. Even though you understand your business the best, sometimes it’s not always easy to convey that message to your customers and potential customers. That’s where a marketing consultant/brand consultant can help you.
Take a look at this brand development checklist. Decide if your organization needs some help with building a brand. If your organization feels confident with brand development, move on to website development.
Do you have an eye-catching logo that people recognize?
Your brand story is all about the customer journey and how your customers think and feel about you.
How much do you know about your competition and what they are doing?
Do you have consistent use of colors and fonts across platforms?
Can you explain your brand to someone in a few sentences? Do you have a plan in telling your story?
Do you know who your customers are? Do you know who you should be targeting?