Let's look at how you can grow your business with amazing content
Having people find you
Content is key to any business and a large part of any marketing strategy online and off. Our speciality is content designed for online.
Content can take many forms; text, images, video, etc. We create content pieces that speak to your products and services and are also optimized for search engines, social platforms and your customers.
Content marketing is content with a purpose. People are bombarded everyday, almost every second, with marketing messages. A lot of this traditional marketing gets tuned out.
When you are creating content for your business it is not about selling, but about giving value people. Value can mean a variety of things; entertaining, informative, inspiring, or educational. The method of distribution could be your website, a blog, a social media platform or an email.
The content itself has to be timely and relevant to the audience as well. Providing something useful, something people want or gives value is an effective way of building trust with your potential customers and demonstrates your core competencies.
Having people find you
Search Engine Optimization can be scary sounding. Our goal is to make it easy for you and demystify it. SEO comes down to making sure when people search for your goods or services that your website is one of the first entries on the SERPs (That’s Search Engine Results Pages.
Think about when you go to Google to find something. Google gives you results based on a number of factors; where you are located, prior search history and the information on the website.
Facts about Content
Content marketing is
Any SEO services company should be transparent with you on what is achievable in the short-term. SEO is a long-term strategy, and not something that is done once. What people search for is constantly changing, search engines are constantly changing, new competitors enter the market and new content is made.
A website that used to drive a ton of traffic can slowly decrease it’sranking in search over time if it stays stagnant.
That’s why we’re here!
Being on the first page of search engine results pages (SERPs) for your desired keywords is the goal. If you are not, then you are missing out on a lot of awareness, potential leads, and conversions. You want to come up in all relevant results that match your business.
Content isn’t just about writing social media or blog posts. Your strategy should look at your content as a whole. Creating relevant, meaningful content for your audience will allow you to have more opportunities for engagement. The more engagement you have the more likely you are to drive leads and conversions.
Content isn’t just about writing social media or blog posts. Your strategy should look at your content as a whole. Creating relevant, meaningful content for your audience will allow you to have more opportunities for engagement. The more engagement you have the more likely you are to drive leads and conversions.
Blogs are great for many reasons. They can attract your audience to your website, can inform and delight your customers, and can give you SEO juice to drive awareness.
Web copy is intended for to audiences; your readers and search engines. Webpages have to written with both of these audiences being able to read and understand content quickly.
Amazing videos can accomplish a lot more for your business than an image or text. You can convey a real sense of who you are, what you do and why you do it. If you aren't using video, you certainly should be.
SEO is the foundation of being found on the internet. Search Engine Optimization has many parts to it and content is one of those.
Strategic and relevant content to your audience will drive engagement on social media, this can't be done as an afterthought. We have a wide variety of services we can offer.
Creative powerful writing will help you connect and engage with your audience. We can help any industry craft meaningful, relevant content.
