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What is pay per click advertising?
Pay-per-click, or PPC, is a form of digital marketing in which the advertiser pays a fee each time one of their ads is clicked. Essentially, PPC is paying for people visit your website.
There are several forms of PPC, the most common being search PPC. Search engine marketing is when you bid on keywords, or keyword strings, that you want your ad to come up for.
If, for example, you wanted your bed & breakfast in Finger Lakes to show up to in search results, you might bid on “B&B in the Finger Lakes” or “Romantic vacation in the Finger Lakes”
PPC is a way to get to the top of search results, that to reach organically might take time and investment in your website infrastructure.
Search engines, like Google and Bing, have increased the number of ad placements and prioritize them above organic results.
A solid PPC and SEO strategy can ensure that the customers that are looking for your goods or services can find you.