Local Search is the new yellow pages
how to improve local search results?
In recent years, search engines, like Google and Bing, have learned more than 50% of search queries have local intent. Meaning that people are search for products and services near them.
When you search for “restaurants open for brunch”, you’re likely looking for some place near you to go.
Increased Visability Online
In 2020, 93% of US consumers searched online for a local businesses 95% of people will not go past the first page of the search results. Coming up near the top in local search will greatly increase the visibility of your business.
Increased leads and conversions
If your sales are local, web traffic and leads from users that are too far away to be customers doesn’t do anything to help your business grow. Local SEO builds traffic from consumers in your specific service areas.
Georaphically targeted segments
Many users find goods and services using their mobile devices. Being visible in local search lets you target very specific customers and build campaigns and promotions around them.
Gain a Competitive Advantage
Less than half of all businesses utilize local SEO services, meaning you have the opportunity to outrank your competitors in local searches, navigation apps, directories, and social media.