Grassroots Digital Marketing Studio

Email marketing services

Email Marketing Agency

Picking the right email marketing service will greatly impact your business' ability to connect with customers and potential customers.

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Email Marketing Services

Half of the world uses email

Connecting with your customers

Need an email marketing strategy?

Email marketing might not sounds exciting, but email remains one of the most valuable, and highest performing, tools to a marketer.   Though it has to be an effective marketing campaign; one that is personalized to your audience and is something they want or need. 

We can create a single email, manage some aspects or completely develop your email marketing strategy, including organic growth tactics.  We’re the right email marketing agency for you to fit your specific needs and integrate your email into your overall marketing strategy.   

Having people find you

Why does email marketing work?

Email marketing is an effective tool because people have either purchased from you in the past or have willing given you their email address.  They are asking you for marketing messages. 

Since the majority of people check their email at least once a day; email marketing keeps your brand top of mind with your customers. 

But with all that volume, comes the key distinction to email marketing’s effectiveness; relevance.  The most effective emails are those that resonant with customers.  Whether that is information, a product or an opportunity.  It’s all about timeliness.

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What are the benefits of hiring an email marketing agency

Having the expertise to design compelling emails, subject lines, and purpose will deliver tremendous results.

email marketing for small businesses

All of the attributes that contribute to great seo

The Best Email Marketing Agency For Your Business

email marketing for small business

The ability of a small business to use email marketing is very powerful.  Email is a 24/7, 365 marketing tool.  You have the possibility to reach your customers at any time.  

The impact of email marketing goes beyond open and click rates.  

Having people find you

What is email marketing?

Email marketing is a broad term in digital marketing.  You can think of it as an email with a specific purpose; to promote, sell, or build.

Since the majority of people check their email at least once a day; email marketing keeps your brand top of mind with your customers. 

But with all that volume, comes the key distinction to email marketing’s effectiveness; relevance.  The most effective emails are those that resonant with customers.  Whether that is information, a product or an opportunity.  It’s all about timeliness.

Purchased email lists, even one’s within your industry, are likely to produce little to no leads and ultimately damage your reputation.  Building a list organically is the best way to go.  We do not believe in buying email lists.

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Facts about Email

What you need to know about Email Marketing

50
Billion emails projected to be sent daily by 2022
$ 10
The ROI on every $1 you spend on email
10 %
the average open rate for a welcome email
10 %
more orders when sending three abandoned cart email versus 1
90 %
increase in click rate when video is added to email
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Our Approach to email marketing services

We offer the full-range of email marketing services.  But key to all of our marketing services, is understanding your business.  Your understanding of your customers, products and services will help us craft an email strategy plan that will help grow your business.

Once an email campaign is set up; it can easily be automated.  Linking email to a specific action of a customer or potential customer can have a dramatic effect.  Depending on if a customer buys or doesn’t buy a product or service, you can automatically send them an email to encourage a desired result.  

Being on the first page of search engine results pages (SERPs) for your desired keywords is the goal.  If you are not, then you are missing out on a lot of awareness, potential leads, and conversions.  You want to come up in all relevant results that match your business. 

 

other Email Marketing companies

Other email marketing companies might suggest or purchase email lists, even one’s within your industry, are likely to produce little to no leads and ultimately damage your reputation.  Building a list organically is the best way to go.  We do not believe in buying email lists.

Email Marketing Agency

Our Email Marketing Services

outrank your competitors with proven seo tactics

Email Marketing Agency
COMPELLING EMAILS

Email Strategy and Audit

Email Template

Email Template Creation

Email Marketing Automation

Email Marketing Automation

Email Campaign Management

Email Campaign Management

Email Service Providers

Service Provider Migration

Tell us what your email marketing needs are

Some Of Our Favorite Email Service Providers

We can help you pick the best services for your needs

AWeber

AWeber offers a broad range of tools within their platform and it can easily integrate into your WordPress website.  One of the coolest features is their integration with Canva, which allows you to use that tool to design emails inside of AWber 

Another AWeber feature that makes it a formidable platform is the ability to segment and  personalize you emails.  You can see who has opened an email, clicked, purchased from you, where they are, in addition to other customizable features.

Email templates are easy to create with a drop and drag dashboard that also gives you access to free stock images.  You can also opt to hand-code your own html email.  With over 700 mobile responsive email templates, you probably won’t have to.

AWeber also has some of the best automation on the market.  You can automatically send blog post to your lists, up-sell emails after purchase, and even send emails for abandoned carts.

There are plenty of resources and support from AWeber.  They have a free version for up to 500 subscribers, making it perfect for a small business and paid packages start at $16.15/mo with an annual subscription.

  • 700 mobile-responsive email templates
  • A/B testing
  • Email tracking
  • Automatic RSS-to-email
  • AMP emails

.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Not convinced on email marketing? See these 6 reasons why building an email list is so important today.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

1. Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

2. SendinBlue

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

3. Drip

Drip

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.

What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual automation workflow builder. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.

Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.

Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip offers a free trial, and their plans starts from $49 / month which includes all their features.

Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.

4. ConvertKit

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.

ConvertKit offers email based support and have extensive knowledge base with great learning material.

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

They even added the ability for you to sell digital products & subscriptions from the same platform.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.

6. GetResponse

GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

7. Mailchimp

Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.

In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.

Final Thoughts: The Best Email Marketing Service

There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:

If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.

If you run an online store / ecommerce website, then we recommend using Drip because its the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.

If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.

Pro Tip: Get More Email Subscribers, Faster!

Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.

We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.

OptinMonster

OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.

WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.

Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.

Aside from OptinMonster, you can also use the following tools to grow your email marketing list:

  • WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 4 million website owners.
  • SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
  • LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
  • ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
  • RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.

Bonus Tip: Improve Your Email Deliverability

All the email newsletter tools that we have shared in this article have great email deliverability rates.

However there are few things you can do to make sure that your marketing emails always get delivered.

1. Use a Professional Email Address

Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.

As a business, it’s important that you use a professional business email address (like [email protected]) and not a generic hotmail or gmail address.

This will help make sure that your email deliverability rate is higher than industry average.

2. Send Targeted Emails based on Interests

It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.

This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.

We always recommend sending a personalize welcome email to all new subscribers and then segment users accordingly based on their interests.

For more tips, see this ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from my Gmail or Outlook?

In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for bulk email sending. They are great solution professional business emails.

Which is the best free email marketing service?

A lot of email marketing services will offer free tiers for limited use. The best free email marketing service is SendinBlue because their free plan doesn’t have a limit on the number of subscribers. MailerLite and MailChimp also offer free email marketing service plans.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Can email marketing help with SEO?

Email marketing has no direct impact on SEO. However it can help you get more traffic to your website which can lead to more shares and sometimes backlinks / mentions.

Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.

You may also want to use these best WordPress SEO plugins and tools to improve your rankings.

Are there other email marketing platforms that are not listed here?

Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that making a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.

We have tried all the top major email marketing service including many that are not in our email platform lists above such as: MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and more.

The top email marketing services that we have chose to include in our list provide the best features for the best price.

Which are the best email marketing services in your opinion?

Our top 3 choices for the best email marketing services are:

  1. Constant Contact – Best email marketing services for small business.
  2. SendinBlue – Best Email and SMS marketing platform.
  3. Drip – Best email marketing platform for eCommerce.

Along with email marketing, we also recommend adding web push notification on your website. This is another powerful way to connect with your visitors after they leave your website. We use PushEngage on WPBeginner, and it has become a top 5 traffic source on our site.

We hope this article gave you a good overview of the best email marketing services for your business. You may also want to see our list of 24 must have WordPress plugins for business websites, and our comparison of the best business phone services for small businesses.

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