Our Paid Media Marketing Services
We offer the full range of marketing services because we believe a holistic approach to marketing is better for your business and your bottom line.
Paid Media Marketing Services
Facebook Advertising Services
Facebook offers a wide range of opportunities to advertise. You can target an audience outside of who likes or follows you. Targeting can be achieved through a variety of consumer attribute. Video, image display, call-to-actions, and lead forms are just a few of the kinds of ads you can run.
Instagram Advertising Services
Instagram Ads are the visual go-to in digital marketing. Instagram Ads can be targeted towards certain affinity groups and perform best when they are aligned with similar content, which is great because they appear more native to the user.
Pay Per Click Advertising Services (PPC)
Pay per click advertising can be a multi-channel, integrated approach to your paid media marketing. The way pay per click works on any platform is that when someone clicks on your ad you pay a fee. The benefit to this model is that your ads could be displayed many times over, but only when someone clicks do you pay.
Google Advertising Services
Google Ads (formerly Adwords) will allow you to reach a vast audience through search, display, smart campaigns, among many, many others. Google Ads appear on Google owned properties as well on over two million independent websites. The perfect option to drive awareness, leads, and conversions
Linkedin Advertising Services
Programmatic Advertising Services
Social Media Advertising Services
Influencer Marketing Services
YouTube Advertising Services
YouTube is a great platform for brand awareness. In fact, a vast amount of people use YouTube to search for information on products and services, this goes for B2C and B2B consumers. YouTube ads can appear in various formats, but most commonly you will see these at the beginning of a video, Depending on the payment structure, users can click out or are required to watch the full ad.
Remarketing Services
Remarketing & Retargeting are used to engage customer's who have previously interacted with you online. These interactions could be through your website, social media, prior customers or email. These people are already highly interested in your business since they have already interacted with you. We help you target this high-value audience.
As a digital marketing services company this is what we can do for your marketing.
What is Paid Media Marketing?
As you can probably tell by looking though our services on this page, paid marketing is all the things you pay for. Granted you also pay for Earned and Owned, but Paid is what we would traditional call paid advertising.
Paid is meant to drive traffic to your Owned assets and support your Earned one. Paid is definitely a key part in raising awareness and driving direct conversions, especially when your business is a start-up and doesn’t have established Paid and Earned channels to support growth.
Using pay per click on Google or Bing, Amazon product ads, or Facebook, Instagram, and other social media channels can bring you instant awareness and engagement. Paid can help drive people to your owned channels and then once they know about you, you won’t have to spend as much money because you’ll already have an organic audience.
Paid can also drive conversions. For example, pay per click and display ads can be targeted to people with specific interests, demographics or purchase behaviors, as well as other characteristics. Influencers or micro-influencers are becoming increasingly popular means of paid advertising to reach a potential new audience that would have an affinity to your products or services.
These are just some of the things our Internet Marketing Services touch on
Targeted To Your Audience
- We create campaigns that target your current customers and likely new customers. We do this through advanced analytics and market research.
- We use demographics, affinity, in-market, custom intent, and similar audiences to your existing customers to build your Pay-Per Click campaign.
Maximize Your Return
- Your campaign will be targeted towards your specific goals and not just achieving clicks
- We can can deliver clicks to your website, your shopping cart, or any other conversion goal that is important to you
Search and Display
- Search campaigns are when you are on a search engine, like Google, and put in text to find something. These ads target people who are looking for your business.
- Display ads are great to promote and create awareness for your business. These can be displayed on websites, in emails, or on devices.
Paid Social Media advertising
- We can extend your reach on social media through paid campaigns that are targeted using demographics, interests and location.
- With paid social media we can try out different formats, videos, and engagement techniques that resonant with audiences.
- Knowing what people are saying about you or around your business can be an invaluable tool. We can create a social listening strategy to help achieve objectives.
- We can look at your brand and competitors to give you an edge. Something you don't get with other digital marketing services.
Engagement
- Graphics and illustrations can help potential buyers better understand your products, services and what you stand for.
- Attract and engage customers with a custom designed website. Visitors are influenced and are more likely to convert based on your visual appeal.
Are we the internet marketing agency for you? Let's talk about your paid marketing needs
Talk to us today! Absolutely free, no high-pressured sales tactics.