Having an SEM strategy is important to the growth of your company.
What is SEM Marketing?
SEM, Search Engine Marketing, is a set of strategies to increase search traffic to your website. Building a website isn’t enough. Just as with any business, people need to know you exist. SEM is really advertising your website. Some of it paid, some free, and some earned.
Visibility when people are searching online for your goods or services lets you connect with your target audience.