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Instagram allows you to set up campaign goals based on your overall marketing strategy. The campaign goals incude:
Instagram Paid Ads allow you to target based on location, demographics, behavior and interests
Instagram has over 1 billion monthly active users make it a massive marketing platform.
How to create Instagram Ads?
Instagram, a platform owned by Facebook, has a few similarities to Facebook in terms of advertising and some key differences.
Instagram Ads are paid placements that appear in newsfeeds and stories. These ads are targeted towards individuals most likely to be interested in your business’s offerings. You can target people similarly to Facebook, based on location, demographics, interests, and behaviors.
You can use precise targeting in Instagram to directly reach people most interested in your products and services. Precise targeting is great in delivering your ad to the most receptive audience, which in turn will lead to higher engagement and lower cost-per-click. Like any paid digital ads the more relevance to the audience, the more conversions you’ll get.
Instagram has a number of different ad formats you can use. There ad formats include:
Your ad campaign success comes from understanding who your customers and potential customers are and showing them your products or services in way that is timely and relevant.