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In the 23rd Episode of the GDMS Podcast, we discuss the selling and marketing of Sports Equipment with Tommy Rapier, a sales rep with Team Sports Inc.
We also discuss the following:
- The end of cookies on Google Chrome
- What the end of cookies means for advertisers and marketers.
- Marketing Minute with Matt on programmatic advertising.
In our in-depth interview with Tommy Rapier we discuss:
- How Tommy initially got involved with equipment management and eventually sales
- What eventually led to Tommy moving to Old Dominion University as an Assistant Athletic Director for Facility and Equipment Operations after spending 15 years at Virginia Tech
- What the transition from managing equipment to selling equipment has been like
- We discussed the current evolution of sporting equipment due to COVID protocols
- What went into decisions to purchase newer less known equipment
- Prototypes that Tommy thought were going to be bigger products, but they just didn’t catch on
- How much his digital presence helps him sell equipment and drive leads
- How posting about his family helps to build a really personal connection with the people that follow him and his customers
- How he sold equipment using his social media but had to slow that down due to the Pandemic
- He gave us a bunch of great Lester Karlin stories
- Tommy’s favorite A-list and D-list Scary movies
- His favorite Virginia Tech Sporting Moment
glorious marketing of the week
Google says Goodbye to Third-Party Cookies
Google Chrome, the world’s most popular browser, is going to get rid of the ability of third-parties to use tracking cookies. Cookies are attached to a website’s server. When you enter the website url in your browser, it returns the page with the cookies. Advertisers use this to see what pages you visited or to collect small amounts of information.
Only websites that create cookies can read them. Also, web servers only use the information that you provide in a form or choices that you make while visiting the website.
The best example of this is when you go to login to a website that remembers your login information, that’s a cookie. You do not give access to your computer with cookies; they are limited to those small pieces of information.
The concern comes from third-party cookies that are attached to websites you visit.
Third Party Cookies
Third-party cookies are created by domains other than the ones you might be visiting. These cookies are used purely for tracking and online-advertising purposes. It is attached with the cookie from the site you are visiting and delivered along with it, thus they are called third-party cookies.
Since people don’t know that by visiting a website there could be third-party attached that has raised privacy concerns in terms of are people actually consenting to their information being shared.
What does it mean for advertisers/marketers
Increasingly people are blocking cookies from their browsers, deleting them or otherwise circumventing them. First-party cookies, from websites you visit, are not going anywhere. The demise of third-party cookies will give more power to Google, which is also home to the world’s largest digital ad platform. Google will continue to collect data. In how it will change the ability of advertisers to get their products and services in-front of people that might be interested remains to be seen.