Grassroots Digital Marketing Studio

Learn how to run instagram ads, how much they cost, and waht they look like.
how much do instagram ads cost number graphic

HOW MUCH DO INSTAGRAM ADS COST?

Instagram advertising, like most other social media channels, depends on your goals.  If you are look for awareness, you could bid on a cost-per-impression (CPM) model.  The CPM is the cost per 1000 impressions.  Or you can bid based on a  cost-per-click (CPC) model, this is where you pay for every click your ad receives. 

Instagram Ads cost on average $0.50 – $3.50 based on a cost-per-click (CPC).

Instagram Ads cost on average  $2 – $20 based on a costper-thousand impressions (CPM) model.

how much do instagram ads cost number graphic

Your ads show up as instagram sponsored ads

how to run Instagram ads?

Instagram ads are displayed based on geographic, demographic, behavioral, and psychographic factors.  These ads are meant to be relevant to the Instagram user’s feed they appear in.  Goal setting is the first step in running Insagram ads.

Goal Setting in Instagram Ads Manager

Instagram has a number goal settings you can used based on your overall marketing strategy.  You can focus on awareness, consideration or conversion for your goal. 

Instagram Ad Manager

Being owned by Facebook, Instagram and Facebook share a common ad manager.  This platform is great for being able to toggle between the two channels, but you should remember that the audiences on each consume content in different ways.

how to create Instagram ads

Before starting with the creative, you want to make sure the people that click your ad are going to see relevant content.  Instead of directing people ur homepage, you should make sure you are directing them to content related to your ads.  This will help increase conversions.

The better engagement rates your ads have the lower your costs will be.  There should be synergy between your creative and the webpage you direct people to.  Relevant landing pages receive more traffic. 

Types of Instagram ads

1

Instagram story ads

Demographic characteristics include age, education, ethnicity, gender, income, region and other easily identifible traits.

2

photo ads

By far the most common ad on Instagram, photo ads are those that appear in user’s Instagram feeds.  Photo ads appear in 1080 x 1080 pixels or 1080 x 1920 pixels.

Instagram Sponsored Ads - your ads will have a sponsored tag at the bottom

3

video ads

Demographic characteristics include age, education, ethnicity, gender, income, region and other easily identifible traits.

4

carousel ads

Demographic characteristics include age, education, ethnicity, gender, income, region and other easily identifible traits.

5

collection ads

Demographic characteristics include age, education, ethnicity, gender, income, region and other easily identifible traits.

6

ads on the Explore page

Demographic characteristics include age, education, ethnicity, gender, income, region and other easily identifible traits.

Instagram ads cost vs. other social channels

Although Instagram ads might not always be the least expensive social ad option.  They do offer a number of benefits.  Instagram strongest demographic is 25-29 year olds, whereas a platform like Facebook is better at reaching all age demographics.  It really depends on who your target audience is and what your marketing goals are.

Instagram Ads have higher conversion rates

Instagram ads deliver high conversion rates than other social media platforms.  But this isn’t a guarantee, you have to have a compelling ad campaign that connects with your target audience.   You need to have a strategy in place with your Instagram ads, monitor them, and iterate.  

instagram ad size/instagram post size

Instagram has two different ad format sizes.  Instagram Feed ad is 1080 x 1080 pixels. The Instagram Story ad size is 1080 x 1920 pixels. These are the general sizes that are used on the platform for organic posting as well.

instagram ad sizes

Instagram Ad Sizes

Instagram Ads generate higher Sales

Though Instagram ads can be more costly, they routinely deliver higher sales when customers do convert.  

There are many factors that could effect your ad spend.  Competition in your geographic market, who else is bidding on the same keywords as you, and is your competition targeting the same people.  

Ultimately it’s how effective your ad creative is and how relevant it is to the audience you target.

instagram marketing made simple

We create holistic ad campaigns that ensure that any advertising you do on social media will result in a high conversion rate.  This means making sure your website is able to handle leads, your email service provider is ready, and you have a strategy in place.

Instagram is an incredibly creative platform based on visuals.   Advertising on Instagram let you extend your reach of organic posts that otherwise might not have received a wider audience.  This amplification can help you reach new customers and hopefully, new converts.  

We can manage both a paid instagram campaign, as well as help with organic social media strategy and content.

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We are a full-service digital marketing agency and offer every digital marketing service out there.  We offer a full-range of services for your social media, website, and all digital assets. 

Grassroots Team

Grassroots Team

About Grassroots Digital Marketing Studio

We are digital marketing company that focuses on website design, social integration and content creation.

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