
Data vs. Gut with Bud Foster
The meaning of Big Data analytics
watch the Video feed here
Audio Podcast feed here
Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts
Grassroots Digital Marketing Studio presents the 3rd Episode of the GDMS Podcast.
On this episode, we discuss the following:
- How effective DeAndre Hopkins viral catch was as an advertisement
- How businesses can identify their own Social Influencers
- How to choose the right content to create for a content marketing plan
Get your free SEO and Website Audit by clicking here.
We also had an in-depth interview with former Virginia Tech Defensive Coordinator Bud Foster where we discussed:
- Data Analytics Invading Sports
- How to interpret Data
- Making Data vs. Gut decisions
- How D1 recruiting has changed with Social Media and the Transfer Portal
- How College Football is constantly disrupted and how to stay ahead of the curve
what is big data analytics
The idea of Big Data has been around for quite some time. The idea of taking all the data a business or organization takes in and using that information, really synthesizing it to achieve its strategic goals.
Ad we discuss with Bud Foster, Data vs. Gut, increasingly organizations and businesses, that traditionally did not consider data, are looking at it now

Data analytics not only helps organizations identify new opportunities, it also allows them to identify areas of improvement. This leads to better decision making. In Bud Foster’s case, he was able to use to use data to help identify which players would best be suited for his team.
There are many benefits to using analytics. We will briefly discuss three of the most compelling reasons for a business to use them.
- Reducing costs by streamlining data and the ability to analysis that data in a manful way.
- Making better, faster decisions, big data lets businesses and organization combine different types of data sets and analyze that information fairly quickly to make decisions that result in meaningful impact
- Gauging senitment to understand what fans, customers, or potential customers might want to see or have. This social listening can help identify customer pain points as well as their needs.
Glorious Marketing of the week

COACH BUD Foster



Coach Bud Foster pictured with the inside Linebackers and GDMS Partner Cliff Feiring before the 2006 Chick-fil-A Bowl.