Social Influencing with Brenden Hill
watch the Video feed here
In the 4th Episode of the GDMS Podcast, we sit down and discuss Social Influencing with Brenden Hill. In this episode, we discuss the following:
- What makes Ryan Reynolds such an effective influencer
- How to make timely content that does not upset your audience
- Tactics to grow your social media presence and how to track your success
Audio Podcast feed here
Available on Apple Podcasts, Google Podcasts, Spotify Podcasts, and Anchor Podcasts
We also had an in-depth interview with former Virginia Tech Linebacker and Virginia Tech Social Influencer Brenden Hill in which we discussed:
- Social Listening Tactics
- The Importance of having a social media crisis plan in place when you engage in social media
- How to effectively communicate a stance on social media without upsetting part of your audience
- The importance of understanding your target audience
Social Influence definition
Social influence is the ability of a person to sway purchase decisions because of their stature, knowledge or expertise with their audience online.
Influencer marketing is a blend of celebrity endorsement and paid celebrity advertising. A key distinction in todays digital age, is that anyone can be a social media influencer and anyone can be a celebrity. If a person cam grow a dedicated following online that actively and routinely engage with them, then we would consider them an influencer.
What is social Influence?
Not all celebrities are influencer and not are influencers are celebrities in the traditional sense, though they could be. Influencers can be anybody online that has cultivated a highly engaged audience. They have usually grown their own brands by being very effective content creators and understanding who their audiences are.
What's an influencer do?
Social Influencers are looked at as authorities in their respective niche. Even though many people understand that brands pay influencers to promote their products or services, people trust influencer’s opinion regardless of that fact.
This trust fact with their audience and the assumption that they wouldn’t promote a product that would hurt their own reputation makes influencer brand collaborations extremely beneficial.
The authenticity an influencer has with their audience is a personal connection that is challenging for a brand to simulate. Influencer marketing is about invoking emotion, not the key selling points of a product or services.
Social Influence Examples
In this week’s glorious marketing of week, we discuss mega-influencer Ryan Reynolds, who is a force unto himself. Reynolds knows his audience very well and knows what they will respond to and what they won’t
Ryan Reynolds is extremely effective bringing his dry-wit and comedy to products and services he promotes online. He has uniquely position himself in several businesses to be part-owner and full-time influencer, which has helped several brands he is involved with grow exponentially.
Glorious Marketing of the week
Is Social Influencing worth the cost?
Yes, it totally is worth it. However, there are a few caveats. The influencer and their audience have to have synergies with your brand. If you sell insurance, spending money on a fitness influencer might not be the best. If you run a restaurant, a local food influencer might very well be worth the cost.
Should I work with a social influencer?
If you choose to work with a social influencer, make sure your goals are clear and what exactly you are getting for the relationship. This is a symbiotic relationship, both your business and the influencer should benefit.
Influencer marketing is a long-term play. You can’t expect one Instagram or Twitter post to have immediate results. It’s about building that relationship with the influencer’s audience and you audience.