Social Media Content Creation with JSM21_
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Audio Podcast feed here
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Social Media Content Creator
In the 5th Episode of the GDMS Podcast, we sit down and discuss Content Creation with @JSM21_. In this episode, we discuss the following:
- How digital marketing just not advertisements
- Why Ghost Kitchens are here to stay
- Email marketing tactics
Social Media Content Creation
We also had an in-depth interview with Content King and Social Influencer @JSM21_ in which we discussed:
- Content Creation
- Knowing your target market
- The most effective content to use on Social Media
- How to gain followers on Twitter without being extremely negative
Content creation is about creating more informed customers. Everyone can easily find out about your business online; the good and the bad. Social media plays a big part in this as people look for authentic information about products and services they buy.
Conversations about you will happen on social media, it’s just a matter of if you are part of those conversations.
Having a content plan & content strategy
Creating great social media posts isn’t easy. And it is easy to misstep. As we discuss with @JSM21_ a lot of the battle is understanding your audience, what it is they want to hear and see. Social media is about building relationships with your customers or potential customers.
Key to a content strategy is setting your goals. You want your social media to be relevant to your audience. You don’t want to post things off-brand or that don’t speak to what your business does or why you do it. Posts should be authentic!
You will be able to tell if your social media content is producing results by looking at the analytics. What gets the most reach? What gets the most engagement? Once you start tracking this data, you will be able to see if your content is resonating with your key demographics.
Social media is about telling a story, your story! Often times business and organizations will randomly post content without any thought into how it fits into an overall narrative. You want to sell your goods and services, but not directly. You want to sell your brand.
Glorious Marketing of the week
Philly restaurant owners are scaring up delivery business during the pandemic with ‘ghost kitchens’ We discuss how businesses have found a way to adapt during the pandemic, but staying in business by utilizing delivery services and moving to more functional space that are just kitchens, no flashy decor or guests.
Content Creation services
Content marketing has changed quite a bit and you want to make sure that you are making meaningful connections with your customers. Your social media tells everyone about your business and your attitudes towards customers. Make sure you don’t miss out on making those connections.