Small Business Digital Transformations with Amy Lavin
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In the 30th episode of the GDMS Podcast, we sit down with the head of the Digital Innovation in Marketing program at Temple University, Amy Lavin to discuss how Temple has been helping small businesses become more digital during the COVID19 Pandemic.
We also discuss the following:
- Amazon’s purchase of the movie studio MGM
- Where the streaming service wars are headed
- Marketing Minute with Matt on how there will be a resurgence in the world of email marketing
In our in-depth interview with Amy Lavin, Assistant Professor of Practice & Director, MS – Digital Innovation in Marketing Program, we discussed the following:
- After working in the private sector for close to a decade, how Amy ended up working for Temple University and eventually developing the Digital Innovation and Marketing Masters Program at Temple
- Amy explains what the DIM program is all about
- What the motivation behind developing the DIM program
- During the Pandemic, Amy and her department have been helping small businesses pivot to become more digital and eCommerce based
- Amy discusses the small business program and what’s involved in it
- Some small businesses keep their traditional marketing separate from their digital marketing. Amy discusses her viewpoint on doing that.
- What Amy thinks the barriers to entry are when it comes to small businesses and adapting to new technologies?
- Some of the common issues that Amy has encountered while working with these small businesses that needed to become more digital
- What kind of digital changes that happened during the pandemic are here to stay for small businesses and why
- Amy also discusses what kind of future technologies should small businesses pay attention to as the pandemic ends
- Amy’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
- Amy’s favorite Philadelphia Sports moment
glorious marketing of the week
Amazon makes a statement by purchasing MGM
In an effort to cut costs, and ramp up competition in the streaming wars Amazon has purchased the movie studio MGM. The move brings both credibility, fresh content, and awards over to Amazons streaming service Amazon Prime.
Why did Amazon pay $8.45 Billion?
Last year Amazon spent a whopping $11 Billion dollars for licensing for content for Amazon Prime movies and music.
Amazon, more than likely looked at their data and determined that the majority of the content being streamed on Prime was from MGM Studios, which made it a no-brainer for them to purchase MGM.
Over time, the $8.45 Billion that Amazon spent will more than pay for itself and in the process help Amazon to reduce its overall streaming costs.
What else does Amazon get
Through the purchase of MGM, Amazon now owns some of the biggest franchises in film. They now own the rights to the James Bond 007 franchise, The Rocky/Creed franchise, The Hobbit franchise, The Bill and Ted franchise, and the Robocop franchise. Each one of these franchises has a solid fanbase, that will want both to stream these films, and new entrances into the franchise. This will be a new draw for people to join Amazon Prime and start streaming.
Along with the major film franchises, MGM also brings notoriety to Amazon Prime. Through the purchase on MGM, Amazon now has 177 Oscars to its name, including 12 Best Pictures.
Amazon Prime has mostly produced its own television content. The purchase of MGM gives them thousands of hours of movie content to complement it, along with thousands of hours of other TV content as well.
At the end of the day, this was a no-brainer for Amazon.
Amy Lavin, Assistant Professor of Practice & Director, MS – Digital Innovation in Marketing Program